Stores everywhere in the United States of America have been forced to close because of COVID-19. As we consider reopening businesses, we need to think about the role social distancing plays in these spaces. Saeguin Suits was set to open a retail experience in an NYC mall. With the onset of the COVID-19 pandemic, retail has shifted and the brand is pivoting to meet the challenges of our new normal. I have designed a solution for creating brand awareness in a larger, more public arena.
Utilizing certain elements from the original design of the pop up shop - I have created an experience at The Shed at the Hudson Yards. This larger volume of space will increase the ability to social distance while still providing exposure and brand awareness to the exhibition. The clean lines and geometric shapes of The Shed coincide with a professional and empowering aesthetic of a women’s business suit.
The suspended mannequin display mimics the facade product display from the pop up in the NYC mall and limits the contact that visitors have with the product. Virtual dressing rooms allow visitors to try on clothes using a touchless digital screen. Kiosks with QR codes will give the visitor the opportunity to take a survey on their phone instead of touching the kiosk. Through the use of a curvilinear feature wall, interactive kiosks, and a suspended mannequin display, visitors will be able to learn about, view, and purchase the product in a touchless atmosphere, maintaining social distancing and protecting themselves and others.